It was all change again in 2010, when Interpublic agreed to acquire DLKW from Creston and merge it with Lowe London. However, only a little of DLKW's magic rubbed off on Lowe, and after a brief honeymoon

later acquired by Interpublic. That relationship became increasingly strained, especially after S&J's flagship client Mercedes-Benz threatened in 2005 to find a new agency unless creative output improved.

headquartered in Minneapolis and sitting loosely within the Interpublic portfolio. Campbell Mithun had a long and storied background, but new business performance had been worryingly patchy in recent

In 2021, Interpublic announced plans to merge FCB Health with its sister agency McCann Health under a single management team led by FCB's Dana Maiman. The FCB and McCann brands will be retained but the

Initiative is the smaller of Interpublic's two media services operations (alongside UM). It has enjoyed something of a rollercoaster ride through the past two decades, with some sizeable downswings in

and a unit of Interpublic's McCann Worldgroup. Industry watcher PRovoke ranked it as the global #2 in 2020 with estimated fee income of $820m (down from $865m the year before). It was PRovoke's Global

now generally known as UM - is the larger of Interpublic's two global media planning and buying networks. For 2020, COMvergence estimated global billings of $9.2bn. Although it is traditionally aligned

After a run of strong recent quarterly results, Interpublic reported disappointing figures for 2Q. Revenue of $1.88bn reflected an organic increase of just 0.4%, well below IPG's last quarter, lower even

and a leading non-network agency within Interpublic. Headquartered in Richmond, Virginia - a city not otherwise noted for its ad agencies - Martin also has an office in New York. It became part of the

and reporting as part of Interpublic's Mediabrands umbrella. It was named Media Agency of the Year by both the leading US trade papers in early 2003, but subsequently suffered a string of account losses