Results from This Site: 61 - 70 of 72 total results for IBM
  • Shandwick was appointed as the new global PR lead for IBM, taking over from multi-year incumbents Text 100 and Ketchum. Weber will oversee a "blended" team that will also incorporate personnel from public
  • Some faint signs of a turnaround at IBM where 4Q revenues rose by 4% year on year, ending an unbroken run of 22 consecutive quarterly declines. The last increase was at the end of 2012, just after Gini
  • and Mercedes-Benz and IBM on the other. The highest new arrival among the 100 was Netflix at #78, with Salesforce and Ferrari entering among the 80s. They took the place of outgoing brands MTV, Xerox
  • IBM's longtime marketing chief Jon Iwata moved to a newly created role as chief brand officer. Michelle Peluso, already VP & chief marketing officer, moves up to SVP, and will now report directly to CEO
  • Accenture, PwC, IBM and Deloitte now hold the next four slots below the traditional big five groups, ahead of challengers like Havas and Hakuhodo DY. AdAge placed Accenture as the world's biggest consolidated
  • as have peers such as PwC, Deloitte and IBM. However this is the first time any of the consultancies have crossed over so blatantly into the traditional turf of WPP, Omnicom et al. with the purchase of
  • IBM "Designed For Data" by Ogilvy & Mather New York We love this great new spot from Wieden & Kennedy for P&G's Secret deodorant, enhanced by an entirely adorable performance from its fine lead. This
  • AKQA, Isobar, IBM and R/GA also took prominent positions in Gartner's analysis. DigitasLBi, OgilvyOne and iCrossing were also among the leaders. See here for the full Quadrant. In another sign that
  • IBM's inhouse digital marketing division IBM Interactive Experience made its first significant acquisitions with the purchase of separate digital agencies in the US and Germany. The US target was Resource/
  • IBM agreed to acquire the data division of The Weather Company, also owner of the Weather Channel cable stream, for an estimated $2bn. It will merge the business into its existing weather forecasting

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