Results from This Site: 71 - 80 of 115 total results for Heineken
  • decent ad behind Adam&Eve DDB's new UK campaign for Heineken-owned Amstel beer, but it's let down by rather shoddy digital work and a script that really stretches the underlying concept until it's paper-
  • biggest account move was the transfer of media for the Heineken USA portfolio from Starcom to Canvas Worldwide, the joint venture between Horizon Media and South Korean agency Innocean. In the UK, Lloyds
  • Starcom will surrender the local media for Heineken and its soft drinks subsidiary Vrumona at the end of this year to a new Dentsu Aegis unit to be named Red Star. Click here for a summary of other account
  • In other assignments, Heineken shifted global creative for Tiger Beer out of Marcel in Australia and into the main Publicis network, out of Singapore. Breville kitchen appliances appointed Canvas Worldwide
  • Heineken ramped up its brand footprint in China in a major deal with local giant China Resources Enterprises, owner of top-selling mass-market beer Snow. Heineken will sell its local operations to China
  • so did Heineken for local production of some brands. Supermarket Morrisons and online grocer Ocado suspended deliveries of some frozen foods for lack of dry ice and Tesco-owned wholesaler Booker is rationing
  • Heineken named Maggie Timoney as CEO of its US division from September, replacing Ronald den Elzen who is moving to an as yet unspecified global role. Timoney previously led the brewer's Irish subsidiary.
  • some kind of obscure in-joke about that withdrawn Heineken Light ad, which had a similar bar-top slide? - but it looks gorgeous. (And don't even get us started on Germany where it's owned by someone else
  • Mie-Leng Wong, ex Heineken, is regional CMO for Asia Pacific. In the news this past week: Agencies This is turning into something of an "annus horribilis" for Sir Martin Sorrell and WPP. The group
  • Heineken was the latest advertiser to fall into the trap of accidental racism in a (pretty awful) global campaign by Publicis for its new Heineken Light beer, marketed under the slogan "Sometimes, lighter

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