That business was eventually sold on to Heineken, and in 2019, Kirin finally agreed to divest the last of its non-beer operations in Australia. It retains the Lion beer business, though. The group has

Heineken ramped up its brand footprint in China in a major deal with local giant China Resources Enterprises, owner of top-selling mass-market beer Snow. Heineken will sell its local operations to China

say, Heineken or even Carlsberg. Budweiser is a monster in North America, but still has only limited penetration beyond English-speaking markets. That has been the group's main task since the takeover.

Newcastle in partnership with Heineken. As a result of that deal, and consolidation among other companies, Carlsberg will soon become the world's third largest brewer, although it remains heavily reliant

Adbrands Daily Update 4th Nov 2020: Heineken made two announcements regarding global marketing assignments. The one that garnered the widest media coverage was the fact that it has appointed Publicis

Licensed brands in Canada include Heineken and its subsidiary brands including Moretti, Amstel, Desperados and Dos Equis. A joint venture was formed in 2008 with Grupo Modelo to manage Canadian distribution

Mexico's Corona Extra pushed Heineken into second place in 1997, and has steadily increased its lead ever since, becoming one of the world's biggest beers as well as its home country's single most valuable

Heineken announced the termination of its partnership with Wieden & Kennedy, the agency responsible for a string of widely admired ad campaigns for the brand. That dissolution follows the sudden departure

the former Schincariol, to Heineken for Y77bn, or around $700m. It's a market Heineken already knows well, and the combination with its existing Bavaria business there moves the Dutch group into second

Heineken was the latest advertiser to fall into the trap of accidental racism in a (pretty awful) global campaign by Publicis for its new Heineken Light beer, marketed under the slogan "Sometimes, lighter