November last year as a result of his work on the Heineken account, before moving up to his new role. Meanwhile, Heineken is searching for a second media agency to work alongside main current partner

Key among these was the capture of the highly-prized Heineken account, which had been resigned by Lowe. (Frank Lowe reportedly flew out to Heineken's Amsterdam HQ to lend his personal support to the start-

leading share of the local beer market in 2017 to Heineken's 29% and 27% for Damm. In 2019, it produced almost 15m hl of beer and another 5m hl of mineral water. Revenues topped €1.4bn for the first

Heineken Global creative n/s Publicis Wieden & Kennedy British Airways Global digital 55m SapientNitro Ogilvy Jimmy Dean US creative 50m Ogilvy TBWA Adidas Golf US

Despite strong competition from Heineken, Anheuser-Busch and South African Breweries, fast-growing Belgian brewer Interbrew acquired Bass Brewers for £2.3bn. Yet Interbrew's subsequent purchase of Whitbread

Heineken Global media 100m Starcom MediaVest Mindshare Specsavers UK media 40m MG OMD MEC Procter & Gamble China media buying n/s Starcom MediaVest MediaCom Aetna

Heineken UK creative n/s St Luke's Ben & Jerry's US creative 12m Mekanism Silver & Partners Specsavers Australia creative A$20m Cummins & Partners McCann Let There Be

Heineken Group Germany creative n/s Grey Arla Foods Asia LatAm creative n/s Havas Heinz brands Australia creative n/s Channel T Y&R Chobani US creative n/s inhouse Droga5

Heineken UK digital n/s R/GA Stern magazine Germany creative n/s Heimat Kolle Rebbe Timberland US creative n/s The Martin Agency Gant Global creative n/s Baron

including Heineken, but like their predecessors these too moved on after a year or less. At around the same time, Berlin himself left the group to dabble in the drinks business. (He now makes Tears of