Inevitably sales growth began to slow as retailers such as Gap, Hennes and Next began to tempt away clothing customers; while Tesco and Asda stole share in the food sector. Despite demands from investors

After a six-year gap (dubbed "the wilderness years" by JWT staff), a new OXO family was created in 1983 around actress Lynda Bellingham, and ran for a further 16 years until 1999. (The idea was briefly

plugging a gaping hole in its European network with the purchase of Credit Commercial de France for €11.1bn. CCF in turn acquired state-owned Banque Hervet from the French government in 2001. Among

which steadily encroached on Ford's lead. The gap in share between the two narrowed from 2 clear percentage points in 2003 to under 1 point for 2007, before widening again since 2008. For 2016, SMMT

many mainstream fashion brands such as Levi's and Gap struggled to reinvent themselves for a new generation of shoppers, French Connection was firing on all cylinders through the late 1990s and early

There are also significant gaps in its non-spirits portfolio. Guinness is its only beer and in 2015, Diageo agreed to divest virtually all of its small wine business, mostly to Treasury Wines Estates.

not least US rival Gap. One key selling point has been H&M's annual collaboration with different star designers. Among the many luminaries who have already loaned their names to the chain are Madonna,

closing the gap on its stablemate in 2016 with sales of 648k vehicles. Like all manufacturers, Kia's Korean sales have come under pressure, settling at 535k units in 2016, or around 29% market share.

closing the gap with market leader Coca-Cola, which has 980k machines. Other companies, such as Asahi, Kirin and DyDo Drinco each have between 250k and 280k machines. Elsewhere in Asia, the company

narrowing the gap a little (but only a little) with the mighty Dentsu. Hakuhodo has also added to its international profile with acquisitions of small creative agencies in major advertising territories,