which steadily encroached on Ford's lead. The gap in share between the two narrowed from 2 clear percentage points in 2003 to under 1 point for 2007, before widening again since 2008. For 2016, SMMT

many mainstream fashion brands such as Levi's and Gap struggled to reinvent themselves for a new generation of shoppers, French Connection was firing on all cylinders through the late 1990s and early

There are also significant gaps in its non-spirits portfolio. Guinness is its only beer and in 2015, Diageo agreed to divest virtually all of its small wine business, mostly to Treasury Wines Estates.

not least US rival Gap. One key selling point has been H&M's annual collaboration with different star designers. Among the many luminaries who have already loaned their names to the chain are Madonna,

closing the gap on its stablemate in 2016 with sales of 648k vehicles. Like all manufacturers, Kia's Korean sales have come under pressure, settling at 535k units in 2016, or around 29% market share.

closing the gap with market leader Coca-Cola, which has 980k machines. Other companies, such as Asahi, Kirin and DyDo Drinco each have between 250k and 280k machines. Elsewhere in Asia, the company

narrowing the gap a little (but only a little) with the mighty Dentsu. Hakuhodo has also added to its international profile with acquisitions of small creative agencies in major advertising territories,

Original core agency Asatsu closed the gap a little as a result of a 1999 takeover of Dai-Ichi Kikaku, then the #7 agency, now the DK in ADK. Shortly afterwards, the company forged a strategic alliance

distinctively Italian in its style and ethos as The Gap is American. It is most famous for high quality knitwear and brightly coloured casual apparel. The group's main brand is United Colors of Benetton

though the addition of Opel and Vauxhall narrows the gap more than a little. The group's next biggest market is now Germany, with 371k registrations in 2017. Opel accounted for around two-thirds of that