soups overtook condensed in sales in 2000 and the gap continues to widen. However, Campbell's has repositioned its core line as more than just soup, with the introduction of portable, microwaveable Campbell'

ascendancy. The gap between those two brands has continued to widen ever since. Last full revision 18th May 2016 * Archive page for historical reference only. This page is no longer being actively updated

There are some notable gaps within the company's global footprint (Latin America, for example, and now France, the US and China, where it has no direct presence) but these are exceptions to the general

it would take on UK high street clothing retailers Gap and Next, following negotiation of an exclusive licence to import Cherokee American clothing, already sold exclusively through Target stores in the

When that failed, TBWA plugged the gap in both management and its client portfolio by absorbing or merging with other small agencies. It acquired Robert Jenkins in 1989, then folded the resulting business

For several years, Ariel steadily closed the gap, helped along by new product development including gels for low temperature washes and stain removers. Multi-function 3-in-1 Liquitab gel capsules, introduced

which had failed signally to narrow the gap with Nabisco. It was sold at a large loss in 1996. The following year, UB sold its Smith's crisps in Australia and Italy to PepsiCo in exchange for French company

Inevitably sales growth began to slow as retailers such as Gap, Hennes and Next began to tempt away clothing customers; while Tesco and Asda stole share in the food sector. Despite demands from investors

After a six-year gap (dubbed "the wilderness years" by JWT staff), a new OXO family was created in 1983 around actress Lynda Bellingham, and ran for a further 16 years until 1999. (The idea was briefly

plugging a gaping hole in its European network with the purchase of Credit Commercial de France for €11.1bn. CCF in turn acquired state-owned Banque Hervet from the French government in 2001. Among