Instead it has concentrated on filling out gaps in its coverage with highly selective purchases of niche players. Despite the lack of any major acquisitions, Omnicom's overall revenues have continued

much closer competition to casual retailers such as Gap. The experiment failed to take off, and was just as quietly discontinued in 2006. The group sells through a variety of third-party retailers, as

has invested heavily in recent years to narrow the gap with sector leader Del Monte. Nestle acquired independently owned Waggin Train dog snacks in 2010, Zuke's in 2014 and Merrick natural and organic

Yet still the gap between Anheuser and its tow competitors appeared dauntingly wide. Coors' own operations had undergone a considerable rebirth during the decade through two transformational acquisitions

filling a sizeable gap in MDC's portfolio for dedicated media agencies. It was followed by another US media independent TargetCast TCM, whose CEO Steve Perella became president of a newly created umbrella

advertising with McCann Erickson threatened to leave a gaping hole in McGarryBowen's portfolio. Undaunted, the agency plugged that gap with new wins from Kraft and Walt Disney, and John McGarry's persistence

customer service meant that it rapidly closed the gap on its rival, overtaking Master Charge by 1979. That year, Interbank rebranded once again, changing both its own name and that of its main product

with D'Arcy slotting neatly into the gap created following the bigger group's merger of its Lowe and Ammirati Puris Lintas networks. But Leo Burnett had other plans. According to industry rumours, so

while a new breed of retailers, led by The Gap, captured the middle ground. Protecting their premium status, Levi's refused to chase the market and strictly adhered to their long-established policy of

the group recruited former Gap creative officer Lisa Schultz to reinvent instore merchandising and the general product range in 2003. (She is now EVP, apparel design across the whole Sears Holdings portfolio)