explosion of three-dimensional modern dance plugs a gap of sorts, even if it bears some similarity to past such spots for Guinness (also from AMV BBDO) and from BBH for Diageo stablemate Baileys. Adbrands

There are also significant gaps in its non-spirits portfolio. Guinness is its only global beer and in 2015, Diageo agreed to divest virtually all of its small wine business, mostly to Treasury Wines Estates.

many mainstream fashion brands such as Levi's and Gap struggled to reinvent themselves for a new generation of shoppers, French Connection was firing on all cylinders through the late 1990s and early

bank's credit rating was slashed as a result of a gaping capital shortfall prompted by bad debts, mostly inherited through the acquisition of building society Britannia. To refinance the bank and avoid

of smaller rival Netto in 2010 helped to close the gap a little. The brutal competition on prices against discounters Aldi and Lidl took its toll on Asda more even than on its competitors in 2015, and

the sharp drop in stock markets has widened the gap between the two companies' valuations. Xerox's valuation has halved since February, making it now a sixth of HP's size rather than a third. Adbrands

Walmart made a fresh attempt to close the gap with its online rival with the introduction of a subscription-based membership service, Walmart+, similar in style to Amazon Prime. The main Walmart stores

closing the gap with Comcast's current footprint of 27m subscribers. Liberty would end up with a 25% voting stake in the enlarged business. The Newhouse family, owners of the Advance/Newhouse media empire

closing the gap with AT&T and Verizon. T-Mobile has promised not to raise its prices for three years and to roll-out a national 5G service by 2022. Despite federal approval, though, the separate lawsuit

An attempt to recover by recruiting former H&M and Gap executive Stefan Larsson as CEO failed to deliver results. After years of restructuring, Ralph Lauren has yet to regain its former poise, and the