advantage as a host of local companies rushed to fill the gap in the market, especially outside France. Perrier struggled to regain its market dominance. Even before the benzene scare, its biggest still

though the addition of Opel and Vauxhall narrows the gap more than a little. The group's next biggest market is now Germany, with 371k registrations in 2017. Opel accounted for around two-thirds of that

and this segment is now far bigger, with the gap between the segments continuing to widen each year. By 2009, however, there was evidence that Tide's US market share had come under considerable pressure

closing the gap with market leader Coca-Cola, which has 980k machines. Other companies, such as Asahi, Kirin and DyDo Drinco each have between 250k and 280k machines. Subscribe to Adbrands.net to

explosion of three-dimensional modern dance plugs a gap of sorts, even if it bears some similarity to past such spots for Guinness (also from AMV BBDO) and from BBH for Diageo stablemate Baileys. Adbrands

HP closed the gap on rival Lenovo during 3Q 2016, bringing the two tech groups neck-and-neck in the global PC market, according to figures from IDC. Growth at HP lifted the US company's global share to

It continues to make smaller purchases to fill in gaps in its portfolio; for example of OTC pain relief cream and gel range BioFreeze in 2021. Yet the acquisition fever, and resulting waves of restructuring,

though Lenovo closed the gap slightly as a result of its newly minted joint venture with Fujitsu of Japan. Dell remains 3rd, while Apple showed the weakest year-on-year growth (of just 0.1%) in 4th place.

which had failed signally to narrow the gap with Nabisco. It was sold at a large loss in 1996. The following year, UB sold its Smith's crisps in Australia and Italy to PepsiCo in exchange for French company

filling a sizeable gap in MDC's portfolio for dedicated media agencies. It was followed by another US media independent TargetCast TCM, whose CEO Steve Perella became president of a newly created umbrella