Results from This Site: 1 - 10 of 62 total results for Ford
  • With the global Ford marketing review still ongoing, Wieden & Kennedy moved into pole position with a project-based assignment that will run in the US in October. It would be W&K's first work for Ford,
  • with "connected car" partnerships with Ford, GM and Jaguar Land Rover among others. In the news this past week: Agencies Former Saatchi & Saatchi CEO Kevin Roberts, currently network chairman and
  • Ford "The Future is Built" by Wieden & Kennedy New York >Tele2 "Limited" by Akestam Holst Some brilliantly funny historical vignettes here in Wieden & Kennedy London's new campaign for challenger
  • marketing director and recruited the former Apple and Ford marketer Musa Tariq as head of marketing & experiences. The position of CMO remains empty following the departure of Jonathan Mildenhall last
  • PlatformGSK. A few days later, Ford announced the results of its own review. All worldwide marketing has for years been handled by WPP agencies, latterly through a dedicated unit Global Team Blue. WPP
  • Ford said they too had been contacted but declined his proposal. Cohen appears to have made himself made a small fortune in the process - he was paid $600,000 by AT&T and an astonishing $1.2m by Novartis.
  • The departure of Martin Sorrell seems to have nudged Ford into upgrading a previously announced "reorganisation" of its relationship with WPP into a full review. Ford is WPP's single biggest global client:
  • In marketer moves, Ford's attempts to reach beyond the auto industry to revitalise its strategy don't appear to be paying off. Musa Tariq was hired just over a year ago as the company's first chief brand
  • Raj Nair, president of Ford Motors in North America and a 30-year veteran of the company, has been dismissed following allegations of "inappropriate behaviour" brought to the company's attention by a
  • Ford's final quarter was disappointing. Despite better than expected topline growth, profit margins slumped as a result of higher steel and aluminium prices, dragging down operating income. Annual performance

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