cornerstone clients T-Mobile and Hershey respectively by Droga5 and Crispin Porter & Bogusky. These are two agencies with a reputation for unseating less dynamic longtime agencies on key accounts. Arnold

The new unit will be led by former Droga5 Australia creative chief David Nobay, and inherits that shuttered agency's cornerstone client Tiger Beer. Canadian agency Grip, one of the country's most admired

Droga5's London office collected the brief to relaunch Unilever's Impulse deodorant spray worldwide. Click here for a summary of other account changes this quarter or here for the full searchable database

In the news this past week: Agencies Droga5 announced the closure of its original office in Sydney, Australia. Though the agency has gone from strength to strength internationally, especially in the

Under Armour "Rule Yourself" by Droga5 NY British Heart Foundation "Classroom" by DLKW Lowe EA Games "Madden: The Movie" by Heat San Francisco Update only subscribers: click here to view Ads

replacing Richards Group. Droga5 joined the Chase Financial Services roster, taking over selected assignments from lead shop McGarryBowen. FCB Inferno in London collected a trio of small but satisfying

Droga5 was the biggest-winning independent. Network of the Year was Ogilvy, for the 4th year running, ahead of BBDO and Grey. WPP was Holding Company of the Year for the 5th consecutive year. In the

Cyber category was awarded to Droga5 for its "I Will What I Want" campaign, highlighting Under Armour's women's sportswear range. Interestingly, the award went specifically to the Gisele Bundchen campaign,

which loss lead status on Toyota's Scion business to Droga5 earlier in the year. Staff and remaining clients are being absorbed into Dentsu America. Separately the group acquired a one third equity stake

Kennedy and Droga5 also scored small wins. Wieden widened its position on the Coca-Cola Co roster with the addition of Sprite, from Translation. Droga5 was awarded regional duties in Europe for Vita Coco