managed it so well as this heart-tugging film from Droga5 New York for Facebook. While it's easy for the more cynical among us to castigate Facebook over issues of privacy or for helping to spread fake

New York Times "The Truth Is Worth It" by Droga5 NY >WWF "Fight For Your World" by Uncommon Creative Studio >BBC Sounds "Listen Without Limits" by BBC Creative It's hard to fault the exceptional

Kraft Heinz appointed Droga5 as lead agency for two significant US brands: Kraft Mac & Cheese (out of Crispin Porter & Bogusky) and Philadelphia Cream Cheese (out of Leo Burnett). Two further agencies

Amazon "Great Shows Stay With You" by Droga5 London >AMF Insurance "Smile" by Forsman & Bodenfors >Aldi "Good Different: Loyalty" by BMF Danish actor Mads Mikkelsen returns for another Carlsberg

and added in their place Droga5. Mindshare lost another chunk of the global Nestle media account to Publicis Groupe: Zenith and Publicis One will take over the business in the South East Asian markets

Ad Council / Brady Center "End Family Fire" by Droga5 NY >Walmart "Ode to Motherhood" by Mark Zibert & Scouts Honor >Turkish Airlines "LEGO Safety Video" by Warner Bros Here's a completely new approach

and US-based creative boutique Optimist Inc. Droga5's London office was named as new global creative agency for Barclaycard, the credit card arm of Barclays Bank. Click here for a summary of other account

from Droga5), while tax and accountancy firm H&R Block selected Interpublic-owned Deutsch. That's a significant blow to incumbent Fallon, which is also defending a newly announced review in the UK of

Frieze art fairs and marketing agencies including Droga5 and Art+Commerce. In the news this past week: Agencies Yes, Cinderella, you shall go to the Ball! A year ago, Publicis Groupe's new CEO Arthur

Hennessy "Major" by Droga5 NY >Schweppes "What Do You Expect?" by BETC Paris >Spectrum "Monsters: BBQ" by Something Different Mother regains all its creative energy for this superb new spot for