New York Times "The Truth Is Worth It" by Droga5 NY >WWF "Fight For Your World" by Uncommon Creative Studio >BBC Sounds "Listen Without Limits" by BBC Creative It's hard to fault the exceptional

Kraft Heinz appointed Droga5 as lead agency for two significant US brands: Kraft Mac & Cheese (out of Crispin Porter & Bogusky) and Philadelphia Cream Cheese (out of Leo Burnett). Two further agencies

Amazon "Great Shows Stay With You" by Droga5 London >AMF Insurance "Smile" by Forsman & Bodenfors >Aldi "Good Different: Loyalty" by BMF Danish actor Mads Mikkelsen returns for another Carlsberg

and added in their place Droga5. Mindshare lost another chunk of the global Nestle media account to Publicis Groupe: Zenith and Publicis One will take over the business in the South East Asian markets

Ad Council / Brady Center "End Family Fire" by Droga5 NY >Walmart "Ode to Motherhood" by Mark Zibert & Scouts Honor >Turkish Airlines "LEGO Safety Video" by Warner Bros Here's a completely new approach

and US-based creative boutique Optimist Inc. Droga5's London office was named as new global creative agency for Barclaycard, the credit card arm of Barclays Bank. Click here for a summary of other account

from Droga5), while tax and accountancy firm H&R Block selected Interpublic-owned Deutsch. That's a significant blow to incumbent Fallon, which is also defending a newly announced review in the UK of

Frieze art fairs and marketing agencies including Droga5 and Art+Commerce. In the news this past week: Agencies Yes, Cinderella, you shall go to the Ball! A year ago, Publicis Groupe's new CEO Arthur

Hennessy "Major" by Droga5 NY >Schweppes "What Do You Expect?" by BETC Paris >Spectrum "Monsters: BBQ" by Something Different Mother regains all its creative energy for this superb new spot for

Hut chain is seeking a new agency to take over from Droga5. Click here for a summary of other account changes this quarter or here for the full searchable database of account assignments. In the news