Sesame Street and Disney Kids apparel for children; Route 66 and Joe Boxer men and women's clothing; and Curtis Mathis consumer electronics products. An apparel range co-designed by Modern Family actress

Amazon, Marriott, Sony, Disney and Continental, Southwest and United airlines. In 2004, the group acquired the private label credit card portfolio of Circuit City, followed by Sears Canada in 2005, and

the year when the agency lost flagship client Walt Disney, worth around $500m, to Starcom. Reflecting the poor performance, Initiative's chairman & CEO Lou Schultz resigned at the end of the year. In

Penney opened a line of Disney children's boutiques instore from 3Q 2013, selling toys and apparel. For 2016, JC Penney said that women's apparel accounted for 24% of sales, women's accessories and

and among its earliest clients was Walt Disney, which bought eight oscillators for use in production of ground-breaking animated movie Fantasia. The key breakthrough for Hewlett and Packard came with

most notably Disney. For years it had a close relationship with Star Wars producer George Lucas, and in 2003 extended its exclusive worldwide license to rights for Star Wars action figures, vehicles and

including printed t-shirts, at all Disney's US theme parks and resorts. Hanes is supported in the group portfolio by several other brands. The biggest of these is Champion sports performance apparel,

in 2015, the brand tied up with Disney/Marvel's Avengers: Age of Ultron movie for a joint promotion, and a year later with Star Wars: Rogue One. In 2017 it even moved into eSports, in a deal with sports

20th Century Fox movie studio and other assets to Disney and of satellite broadcaster Sky to Comcast. Fox had already served for several years as an umbrella brand for the entertainment operations of

but Paul Pressler, previously head of Disney's theme parks division, was eventually appointed towards the end of the year. Meanwhile sales continued lower though not as sharply down as during the previous