Results from This Site: 61 - 70 of 110 total results for BMW
  • at which point it transferred to BMW). Primarily however, VW remains true to its heritage positioning as a classless car for "the people", and it has struggled to establish a niche at the top end of the
  • it is rivalled in the luxury automobile sector by BMW, Audi, Lexus and others, the Mercedes badge arguably carries more status than any of its competitors. Not only does ownership imply wealth, but also
  • sitting behind Volkswagen, Mercedes, BMW and Audi, and repeated attempts to turn performance around have so far failed to deliver lasting results. The global economic crisis of 2008 came close to forcing
  • BMW Group (Germany) Profile subscribers click here for full profile BMW has successfully set the benchmark for prestige motoring since the 1980s, creating a standard now fiercely contested by other
  • behind Siemens and BMW, but ahead of Daimler), and an incredible 89% of the population shop there at least once a year. One major factor is that quality remains exceptional despite the low prices. In
  • arch-rival BMW from January 2019. Adbrands Daily Update 11th Dec 2018: WPP CEO Mark Read unveiled his long-expected update for the group's medium-term strategy (and also a new company logo). He offered
  • BMW is to pay €3.6bn to increase its stake in the joint venture that markets its cars in China from 50% to 75%. It is the first foreign carmaker to take advantage of relaxed Chinese regulations that
  • most notable win was Clemenger BBDO's capture of the BMW and Mini auto accounts in Australia. Click here for a summary of other account changes this quarter or here for the full searchable database of
  • BMW "Wonder Dad" by Wieden & Kennedy Shanghai >Taco Bell "Web of Fries II" by Deutsch Apple's marketing can often be full of surprises. This campaign - co-developed as usual with TBWA\Media Arts Lab
  • who had headed the group's EMEA unit. At BMW, SVP product & brand management Sven Schuwirth has abruptly left the company after only five months in his role. Board sales & marketing chief Pieter Nota

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