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Adbrands Daily Update 9th Sep 2020: BMW is to consolidate its advertising across Europe for both the main BMW brand and Mini with Serviceplan, already its partner in several markets including Germany,

it is rivalled in the luxury automobile sector by BMW, Audi, Lexus and others, the Mercedes badge arguably carries more status than any of its competitors. Not only does ownership imply wealth, but also

BMW gets in early with this fine cinematic-style drama from Jung von Matt (surely earning themselves some extra points towards the carmaker's new account review). It's odd to think now that BMW ever made

previously CEO of BMW's local agency Interone. Antoni launched its website this week with a quote from Nietzsche: "One must still have chaos within oneself, to give birth to a dancing star," the latter

a joint venture with BMW. Long-serving chief Dieter Zetsche stepped down in 2019 and was succeeded as CEO by Olla Kallenius. Daimler group revenues for 2019 were €172.7bn, up 3%, but net profit plunged

BMW Group advertising & marketing assignments Profile subscribers click here for full profile Selected BMW Group advertising Previous Next BMW has successfully set the benchmark for luxury motoring

is now being positioned as the main challenger to BMW's crown in the luxury and corporate markets. Audi forms the core of a stand-alone division within Volkswagen which is also responsible for the Lamborghini

exceptional and memorable films for clients including BMW and United Airlines in the US and Cadbury and Sony in the UK. We'll have cause to return to those at a later date no doubt. For now, though, here'

corporate strategy at BMW Group in Germany, as its new CEO. He steps into shoes that were vacated last year by long-serving leader Mike Connaghan. However Monsees is not due to take up his new position