Results from This Site: 71 - 80 of 119 total results for BMW
  • Arch-rival BMW overtook Mercedes as the world's top luxury car brand in 2006, but were themselves pushed back into second place again in 2016. The two companies' rivalry burns as brightly as ever, but
  • nominally only BMW's main digital agency in Germany - to mount a challenge to the carmaker's US incumbent Goodby Silverstein, with a superb spot that is clearly intended for American consumption. It's
  • Adbrands Social Media 15th Feb 2019: "Legend". BMW's new US agency Goodby Silverstein & Partners has come up with a stunning campaign to launch the carmaker's X7 fullsize SUV. The resulting spot will
  • Former BMW marketing chief Hildegard Wortmann was confirmed as the new head of sales & marketing at rival Audi. It is the second senior BMW marketer to have been poached by Audi in recent weeks. Sven
  • arch-rival BMW from January 2019. Adbrands Daily Update 13th Dec 2018: In a surprise development, AMV BBDO's joint ECD Adrian Rossi has resigned to become creative chairman - a new role - at Grey London.
  • BMW is to pay €3.6bn to increase its stake in the joint venture that markets its cars in China from 50% to 75%. It is the first foreign carmaker to take advantage of relaxed Chinese regulations that
  • most notable win was Clemenger BBDO's capture of the BMW and Mini auto accounts in Australia. Click here for a summary of other account changes this quarter or here for the full searchable database of
  • BMW "Wonder Dad" by Wieden & Kennedy Shanghai >Taco Bell "Web of Fries II" by Deutsch Apple's marketing can often be full of surprises. This campaign - co-developed as usual with TBWA\Media Arts Lab
  • who had headed the group's EMEA unit. At BMW, SVP product & brand management Sven Schuwirth has abruptly left the company after only five months in his role. Board sales & marketing chief Pieter Nota
  • major extension of two existing contracts with clients BMW and Radisson Hotel Group under the heading of global experience development. For BMW and subsidiary brand Mini, Accenture will expand its brief

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