latest Brandz ranking from WPP's Millward Brown puts Apple back into second place, with Google regaining the top spot as the world's most valuable brand with a 32% surge in its valuation. Apple's value

whose backers include Apple, GM, Amazon's Jeff Bezos, and now Toyota. The next step will almost certainly see the merger of some or all of the challengers to form a stronger global rival to the ubiquitous

Advertisers Apple invested $1bn in a leading international competitor to Uber, the Chinese cab-hailing service Didi Chuxing. It's a significant move, the biggest ever minority share purchase by a company

Apple's latest results exceeded analysts' fears. Sales of the iPhone declined for the first time in its history, while Apple's combined quarterly revenues declined for the first time since the beginning

while Lenovo overtook Apple for the #3 position. On a worldwide basis, Lenovo remained the #1 manufacturer with 20.1% share, to HP's 19.2%. In the US, Dell took 25.6% share to HP's 25.3%. Gartner's figures

Department of Justice took some of the pressure off Apple, saying it is testing an alternative method developed by an "outside party" to unlock an iPhone belonging to San Bernadino terrorist Syed Farook.

Apple "Timer" by TBWA Media Arts Director Nicolas Winding Refn's record has been patchy since Ryan Gosling and his jacket in the movie Drive. Yet this spot from DDB Paris for Hennessy is a stunner,

a distinct contrast from Apple's self-important amour propre. Too often, tourism ads fall back on cliches and too-obvious tourist brochure glamour. Clemenger BBDO Melbourne's fine new campaign for Visit

and is the main assembler of Apple's iPhones. The takeover of loss-making Sharp would mark a key step into branded devices. P&G continues to trim its portfolio ahead of the sale of much of its beauty

Advertisers Apple says it will defy a court order to build a tool to allow law enforcement officers to bypass passcodes on suspected malfeasants' iPhones. The company says that such a back door is "