shilling in the past month alone for Apple, Confused.com, Sainsbury's and now Chase Sapphire credit cards as well in the US. A bit less, James, or we'll be getting sick of you. And we don't want to sound

Macy's "Old Friends" by BBH New York Apple "Dive" by Apple & TBWA\MAL Mars Temptations "Keep Them Busy" by Adam&Eve DDB Burberry "The Tale of Thomas Burberry" by Burberry & Asif Kapadia After

As had been widely expected, Apple reported the first decline in annual performance since 2001 as a result of the slowdown in sales of iPhone. Revenues for the year to September slipped almost 8% to $

Apple is said to have abandoned efforts to create its own self-driving car, following strategy disagreements and supply chain challenges. According to Bloomberg, the company has shifted its focus instead

Dell also powered up, hitting 15.8%. Apple and Asus rounded out the top five. Global shipments declined almost 4% year-on-year to just under 68m units, though that figure was better than had been expected.

even if it feels just a bit like an Apple commercial. See it on our Facebook page. We're trying very hard to suppress our natural "yeah, right" reflex for this new ad from WPP's Team Air unit for Emirates

Apple Music "James Corden" by Translation & Fulwell73 Kal Kan "18-Year-Old Grandpa" by BBDO Japan P&G Old Spice "The Road" by Wieden & Kennedy EasyJet "Why Not?" by VCCP James Corden's takeover

Advertisers Apple's annual September launch event is always hotly anticipated, never more so than now as the company fights to reignite slowing sales after a decade of spectacular growth. This week

European regulators got tough with Apple after almost two years of fruitless negotiations over alleged tax avoidance. This week the EU ordered Apple to pay a record-breaking sum of around €13bn - or

behind. Dell too enjoyed a lift. However, Apple slipped back into 5th place behind Asus. In the US market, HP and Dell retained their comfortable lead over the rest of market, with HP seizing back the