Apple (US) Profile subscribers click here for full profile Apple has turned out to be the greatest corporate comeback story of modern times. Despite being the first (if not the only) company ever to

Bacardi Silver Limon (2004), and Cherry, Wild Apple and Watermelon variants in 2005. Anheuser's other malt beverages include Tilt, launched in 2005, Hurricane and King Cobra. Another product, Doc Otis,

2 brand in 2016 (behind Apple), with an estimated brand value of $133bn. However, Millward Brown's Brandz survey ranked Google as the world's #1 brand, with an estimated value of $229.2bn. Both surveys

one of the busiest designers of software apps for Apple's iPhone and iPad on behalf of multiple clients. Increasingly these are not so much marketing projects, but mainstream digital design and publishing

was shut out of deals to offer exclusive access to Apple's iPhone handset in key European markets, although it attempted unsuccessfully to challenge the deal agreed in Germany between Apple and T-Mobile.

and network cornerstones Apple and Nissan, lifted billings to £194m, enough to keep the agency within the Top 12 agencies. In early 2017, TBWA acquired all the equity in London creative agency Lucky

especially for its celebrated launch campaign for the Apple Mac. The US company then set about assembling a new British management team, recruiting Andy Law from CDP as account director and appointing

running out of apples" with which to make it just 10 weeks after launch. By 2015, though, and a rash of launches from rivals, the "cidre" variant had run out of steam. However, it remains the UK's top-

Smirnoff Apple Bite, another premixed RTD, launched in the UK in 2013. More recent premixes include Smirnoff Spiked Selzer, Smirnoff & Cola and Smirnoff & Cranberry. However, worldwide sales of RTDs

Apple and Samsung in particular. In 2011, Sony agreed terms to buy out Ericsson's share and take full control of the business. It adopted the new name following completion early the following year. However,