pushing past three-year champion Google and 2015 leader Apple, who took 3rd and 2nd place respectively. Microsoft held steady at #4 while Visa replaced Tencent in 5th place. The only new entry among the

end of the 19th Century by Jerome M Smucker to sell apple butter, and has been led by a Smucker family member ever since. Several family members still work within the business. Mark Smucker - great-great

Apple retained first place from last year, and indeed all of the top eight brands are unchanged in rank, although Amazon's valuation in third place surged by a mighty 24%, one of the year's biggest individual

A new management team led by former Apple Stores chief Ron Johnson launched an ambitious overhaul of JCP's strategy in 2012, but not only did the long-expected turnaround fail to materialise but in fact

TSMC and Samsung. An especially heavy blow was Apple's decision to begin phasing out Intel chips in favour of its own components. Nevertheless, the surging demand for computer chips globally more than

to 21.2% for HP. Dell, Apple, Acer and Asus retained their positions for the next four places. Total shipments were 348.8m units, representing the highest level since 2012. IDC said the figure would have

Elephant was created in 2014 to manage the newly won Apple account; it now operates more or less independently of Huge, although the two agencies share the same HQ offices in New York. A PR function was

GM joins Apple in Goldman's consumer card portfolio, adding around 1m cardholders and annual spending volumes of approx $8.5bn. Goldman is understood to be seeking further such deals to expand its operations.

but market share is tiny compared to Samsung and Apple. A big push into self-driving cars through "other bet" Waymo holds more promise, but it's still early days and this too is an increasingly crowded

since global creative chief Tor Myrhen left to join Apple in 2016, and major account wins have been comparatively rare since then. That has made the network increasingly dependent on those two longstanding