Apple "Growth Spurt" by Apple & TBWA\MAL >GWR "Five & the Missing Jewels" by Adam&Eve DDB >Ubisoft Assassin's Creed "Choose Life" by DDB Paris >Agoda "European Culture" by BMF Apple must now

as well as Lucky Generals' 'Alexa Lost Her Voice' for Amazon and Apple and TBWA's 'Earth'. Simon Tesler Publisher, Adbrands All rights reserved © Mind Advertising Ltd 1998-2018

Last Thursday morning, Apple became America's first $1 trillion company, after its stock price topped $206.40 for the first time. Even more impressive, perhaps, is the fact that the company has so far

Impressive results from Apple for the quarter to June were undercut by new figures from researcher IDC which show the brand slipped to 3rd place by volume among global smartphones in the latest quarter.

Apple "Memory" by Apple & TBWA\MAL >Mercedes-Benz "Never Stop Improving" by Antoni >BMW "Wonder Dad" by Wieden & Kennedy Shanghai >Taco Bell "Web of Fries II" by Deutsch Apple's marketing can

or Audi's "Clowns" or to any one of several Apple campaigns, as had been expected (though they all won metal awards), but to "Hope", an emotionally searing film from Spanish agency Sra Rushmore and prodco

and 14 years as VP, worldwide advertising at Apple. He is replaced by Gina Qiao, previously SVP marketing at Lenovo's mobile division. At the same time, Nick Reynolds, former CMO for Asia Pacific was

but Apple is closing fast with a 28% rise to just under $301bn. Amazon overtook Microsoft for the #3 spot, but both are still around $100bn behind the two leading brands by valuation, while Facebook was

established consumer banking business by teaming up with Apple for the launch of an Apple Pay credit card, expected to launch early next year. The new partnership will replace Apple's existing arrangement

Apple "Homework" by Apple & TBWA\MAL >Conservation International "Nature Signs" by MullenLowe SSP3 >Under Armour "Build The Belief" by Seven Bucks Creative >FFC "Lucky Day" by Humanseven How many