Adbrands Daily Update 16th Mar 2020: Apple was the first major retailer to announce the closure of its global retail network in the face of spreading Coronovirus. All its hundreds of stores outside China

a dedicated unit serving client Apple. The business was founded in 1998 by former Johnson & Johnson marketer Chris Kuenne. Rosetta's first clients were in healthcare - Kuenne had previously led marketing

Adbrands Daily Update 16th Mar 2020: Apple was the first major retailer to announce the closure of its global retail network in the face of spreading Coronovirus. All its hundreds of stores outside China

Lenovo would become only the second major company after Apple to hold a leading global position in PCs (it became the worldwide #1 during 2013), smartphones and tablets. Adbrands Weekly Update 21st

though it later lost its crown to Google and Apple. Bill Gates and his colleagues didn't invent computers, the graphical interface or internet browsing. But they came to dominate most users' experience

intended as a rival to Apple's iPod, but which sank almost without trace soon after launch. More recently, the group introduced the Surface tablet to compete with iPad and other tablets, and attempted

pushing past three-year champion Google and 2015 leader Apple, who took 3rd and 2nd place respectively. Microsoft held steady at #4 while Visa replaced Tencent in 5th place. The only new entry among the

A new management team led by former Apple Stores chief Ron Johnson launched an ambitious overhaul of JCP's strategy in 2012, but not only did the long-expected turnaround fail to materialise but in fact

Elephant was created in 2014 to manage the newly won Apple account; it now operates independently of Huge. A PR function was added in 2017. Lead founder Skokna resigned in 2010, and the last of Huge's

Apple and Acer were in 4th and 5th place respectively. Adbrands Daily Update 1st Apr 2020: In response to the current slump in global financial markets and the medium-term uncertainty over Coronavirus,