Cannes Lions named Apple as Creative Marketer of the Year for this year's Festival, kicking off in a few weeks. (It's actually slightly surprising that the company hasn't previously been honoured). The

Apple's revenues fell for the second consecutive quarter, and profits dropped by 27%, following another decline in sales of iPhone. It's the first time since the product was launched almost a decade ago

Their presence in Zambezi's new ad for Apple-owned Beats By Dre feels entirely appropriate (in a way it doesn't in the case of Lincoln or Sprite or Chase or whatever) and the ad itself is simply phenomenal,

each, among them international brands including Apple, Nike and Lancome. There were concerns nonetheless: this year's 27% increase is actually the lowest year-on-year lift since the event began a decade

especially investment analysts. Apple reported another spectacular quarter to September, the last of its financial year. A 20% lift in that period took total sales for the year to a whopping $265.6bn,

Apple "A Better You" by Apple & TBWA\DAN >Uber "See You Soon" by Special Group Australia Honda "Dreammakers: Jungle" by Wieden & Kennedy London >Levi's "It's Your Vote" by FCB West Regular readers

global marketing director and recruited the former Apple and Ford marketer Musa Tariq as head of marketing & experiences. The position of CMO remains empty following the departure of Jonathan Mildenhall

decline at 5th-ranked Apple and 11% among all other smaller manufacturers. Lenovo, though, saw a near-6% increase in shipments (as did #3 Dell), while HP was more or less flat. Acer in 4th place was up

Apple "Growth Spurt" by Apple & TBWA\MAL >GWR "Five & the Missing Jewels" by Adam&Eve DDB >Ubisoft Assassin's Creed "Choose Life" by DDB Paris >Agoda "European Culture" by BMF Apple must now

as well as Lucky Generals' 'Alexa Lost Her Voice' for Amazon and Apple and TBWA's 'Earth'. Simon Tesler Publisher, Adbrands All rights reserved © Mind Advertising Ltd 1998-2018