A new management team headed by former Apple Stores boss Ron Johnson launched a new promotional strategy for JCP in January 2012, but that approach proved disastrous and was abandoned a year later in

In another break with the past, Apple, for whom IBM had produced the PowerPC processors which for many years formed the basis of desktop Macintosh computers, said it was switching this business to IBM'

Initially HP said it would follow Apple and Dell into the music downloads market with plans to launch its own digital music player and MP3 service. Instead the company subsequently agreed a surprise alliance

announced his resignation at the beginning of 2016 to join Apple. Michael Houston was appointed as CEO, Grey North America in summer 2013 (from COO, Grey New York), and then elevated to global president

includes new consumer-oriented servies such as Marcus and Apple Card. Management Lloyd Blankfein succeeded Hank Paulson as chairman & CEO in 2006. In 2016, Goldman's president & COO Gary Cohn was selected

The well-known apple, grapes, gooseberries and leaves logo was first adopted (in a slightly more ornate form) in 1893 for the Chicago World's Fair. By 1902, the Knights controlled one of the biggest

grape, apple, strawberry, and many others (Japanese melon, lychee, vanilla cream, "birch beer"...) depending on local markets. Fanta Greenz, for example, a melon and lime variant, launched in France in

Mott's is a leading branded apple juice in the US. Other well-known products include Clamato tomato cocktail, Mr & Mrs T Bloody Mary mix, Nantucket Nectars and Rose's lime juice and grenadine. In 1999,

citrus, apples, pears and other non-tropical fruit in selected worldwide markets. It too manages extensive fruit plantations, primarily of bananas. Far from co-existing peaceably, Del Monte Foods and

but didn't come close to matching the power of Apple's "PC vs Mac" ads. Even so, CP&B gradually expanded its dominance of Microsoft's agency roster to become the software giant's favoured marketing partner