in part a response to an immediate challenge from Apple's Arcade mobile gaming service, which was introduced last week. Adbrands Daily Update 23rd Sep 2019: "Let's Be Kids". Mattel's Fisher-Price pre-

Cannes Lions named Apple as Creative Marketer of the Year for this year's Festival, kicking off in a few weeks. (It's actually slightly surprising that the company hasn't previously been honoured). The

Adbrands Daily Update 29th Jan 2020: Apple took investors by surprise with better than expected figures for the first quarter of its new financial year. The general assumption had been that topline had

French regulators handed Apple the country's biggest ever fine for anti-competitive activities. It has demanded a €1.1bn penalty from the hardware giant on three separate charges, including conspiring

but these still lag far behind leaders Apple and Samsung. It has introduced a range of supporting services, such as its own cloud storage facility. The business was founded in 1976 by Taiwanese entrepreneur

Apple unveiled the next iteration of its cornerstone product. The iPhone X - pronounced "Ten" not "x" - will begin shipping in November, and offers 3D facial recognition instead of a password PIN or fingerprint,

but market share is tiny compared to Samsung and Apple. A big push into self-driving cars through "other bet" Waymo holds more promise, but it's still early days and this too is an increasingly crowded

Apple "Apple Music Anthem" by Apple Wieden & Kennedy works its customary magic in Procter & Gamble's superb opening salvo for sponsorship of the upcoming Winter Olympics. Once again, the ad focuses

However, other tech bosses including Apple's Tim Cook, Facebook's Mark Zuckerberg, Microsoft's Satya Nadella, Twitter's Jack Dorsey, Uber's Travis Kalanick and AirBnB's Mark Chesky, among others, also

Impressive results from Apple for the quarter to June were undercut by new figures from researcher IDC which show the brand slipped to 3rd place by volume among global smartphones in the latest quarter.