intended as a rival to Apple's iPod, but which sank almost without trace soon after launch. More recently, the group introduced the Surface tablet to compete with iPad and other tablets, and attempted

Adbrands Daily Update 16th Mar 2020: Apple was the first major retailer to announce the closure of its global retail network in the face of spreading Coronovirus. All its hundreds of stores outside China

as well as similar services from WarnerMedia, Apple and others. That competition was partly offset - to the benefit of all the streamers - by the Covid pandemic which created a new spike in demand for

Adbrands Daily Update 16th Mar 2020: Apple was the first major retailer to announce the closure of its global retail network in the face of spreading Coronovirus. All its hundreds of stores outside China

of the startling growth of smartphones led first by Apple's iPhone and then the explosion of devices powered by Google's Android operating system. The speed of that change caught Nokia completely off-

Apple has suspended sales of all products in that country as has Dell. US oil giant Exxon followed in the footsteps of BP and Shell in halting production in its joint venture with Rosneft and other companies

business model in the same way that the iPod altered Apple. Huge subsequent investments in infrastructure and technology prompted another slump in profitability in the 2010s. However, the evolution of

Apple brightens up the closing days of 2018 with a riot of colour-coded parkour performers. It's like a hyper-active version of one of those epic Spencer Tunick urban assemblies, but this time the models

notably Apple. It was Xerox, for example, which originally invented not only the graphical user interface, later introduced commercially by first Apple and then Microsoft, but also the mouse and ethernet

share. Dell held firm at #3, while Apple nudged ahead of Acer in 4th and 5th position respectively. Total shipments rose just 0.6% to 60.3m units. Rival researcher Gartner had quite a different view,