Results from This Site: 1 - 10 of 36 total results for Accenture
  • Shell assigned part of its global CRM duties to Accenture, working alongside incumbent Wunderman. Accenture-owned Karmarama won back the Nando's Chicken quick-serve business from And Rising. One big new
  • For Asahi Super Dry, that Accenture-owned creative hothouse has concocted a spellbinding mash-up of cool Japanese cultural references - cool being the operative word; nothing kawaii here - to remind us
  • Latest addition to Accenture's collection of marketing agencies is the noted German creative shop Kolle Rebbe, perhaps best-known internationally as the global agency for national airline Lufthansa and
  • The marketing services arm of consultancy Accenture is now around the same size as Interpublic in terms of annual revenues. The group doesn't currently break out figures for Accenture Interactive, the
  • new business threat from from consultancies such as Accenture and Deloitte. Yet at the same time they are covering all bases by launching their own management consultancy offerings. Grey is the latest
  • shrugging off a legal threat from WPP and a rival bid from Accenture. Sorrell originally opened talks with MediaMonks late last year while he was CEO of WPP. The latter has complained that he is, as a
  • and so too may be Accenture). It quickly got fractious. Several sources report this morning that WPP has threatened to strip Sorrell of his £20m of remaining share awards if he proceeds with his bid,
  • displeasure with the recently announced move by consultancy Accenture into programmatic media buying, citing a clear conflict of interest, since Accenture also acts as an auditor of the relationships
  • More aggressive expansion this week from Accenture, which added to its agency portfolio with the acquisition of Chinese digital marketing agency HO Communication and also formally launched its own inhouse
  • Accenture continues to put pressure on traditional marketing services providers with a major extension of two existing contracts with clients BMW and Radisson Hotel Group under the heading of global experience

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