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Glossary
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N | O | P | Q | R | S | T | U | V | W | X | Y | Z
 
 
A
 
Abstract - This is the text that lies beneath a given search result link on your search results page.  You may specify whether the META description, text that matches the query, the very top of text data, or nothing but the title are displayed.  You may also specify the character length of the abstract.  Also in the abstract, you may choose (or choose not) to show the URL, the document size, and/or the modified date.
(Same as
Individual Result Summary/Abstract and Summary)
 
Account - A siteLevel search engine created for a particular URL structure.  Note that multiple accounts may be registered to a single email address.
 
 
B
 
Background Image - This is an image that appears as the background for a given Web page.  This image is specified within a page's <BODY> tag.  An example is as follows: <BODY background="your-background-image.gif">.  You may specify the background image of your search results pages within your Basic Search Results Customizations, or directly with HTML within your Advanced Search Results Editor.
 
Background Image URL - The URL of the background image that you would like to appear on your search result pages.
 
Body - The part of a Web page that lies between the <BODY> and </BODY> tags.  This is typically the part of a Web page that can be viewed in the window portion of a browser.
 
Browser - A program that displays Web pages.  Examples include Microsoft Internet Explorer and Netscape Navigator.
(Same as
Web Browser)
 
 
C
 
Crawl - Obtaining data from a Web site with the intent to create a searchable index.
(Same as
Spider)
 
 
D
 
Default Document - The filename that you use for the primary document for directories within your site.  Some examples include the following: index.htm, index.html, default.htm, default.asp.  By specifying the default document naming convention, the chances of a duplicate document being indexed (resulting in multiple listings of the same Web page within a single group of search results) are reduced.
 
Directory - A collection of files and/or other directories.  Examples include the following: "C:\Windows", "http://www.yourdomain.com/archive".
(Same as
Folder)
 
Document Size - The amount of memory that a particular file consists of.
 
 
E
 
Exclusion URL - A URL or part of a URL that is not to be spidered and made searchable.  Any part of a site containing a complete exclusion URL is not spidered.  In cases where a directory matches a specified exclusion URL, that directory as well as subsequent directories are excluded from your searchable index.
 
 
F
 
Folder - A collection of files and/or other folders.  Examples include the following: "C:\Windows", "http://www.yourdomain.com/archive".
(Same as
Directory)
 
 
G
 
 
H
 
HTML - Acronym for HyperText Markup Language.  The computer language used to specify the contents and format of a Web page.
 
HTML Page - A file containing HTML code that can be viewed with a Web browser.
(Same as
Page and Web Page)
 
Hyperlink - An HTML reference that when clicked loads a new Web page.  An example of a hyperlink's HTML code is the following: <a href="http://www.yourdomain.com/">Click here</a>.
(Same as
Link)
  
 
I
 
Index - A searchable collection of data belonging to a given account gathered by a spider within the specified URL structure.
(Same as
Search Index and Searchable Index)
 
Individual Result Summary/Abstract - This is the text that lies beneath a given search result link on your search results page.  You may specify whether the META description, text that matches the query, the very top of text data, or nothing but the title are displayed.  You may also specify the character length of the individual result summary/abstract.  Also in the individual result summary/abstract, you may choose (or choose not) to show the URL, the document size, and/or the modified date.
(Same as
Abstract and Summary)
 
 
J
 
 
K
 
Keyword - A word that is a queried for with a siteLevel search box.
 
Keyword Frequency - The number of times that a given keyword or phrase has been searched for within a specified period of time.
 
 
L
 
Link - An HTML reference that when clicked loads a new Web page.  An example of a link's HTML code is the following: <a href="http://www.yourdomain.com/">Click here</a>.
(Same as
Hyperlink)
 
Linkback - A link that you may configure on your siteLevel search result pages with the Basic Search Results Customizations.  A linkback consists of a linkback URL and a linkback message and/or linkback image/logo.
 
Linkback Image/Logo - An image that you may configure to appear on your siteLevel search result pages that will act as a hyperlink to your linkback URL.
 
Linkback Message - The visible text of the linkback at the top of your search result pages that you may specify within your Basic Search Results Customizations.
 
Linkback URL - The URL that is hyperlinked to with your linkback.  It is used both for your linkback message and linkback image/logo.
 
Linkback Image/Logo Size - The setting within your Basic Search Results Customizations that specifies the pixel size of your linkback image/logo.
 
 
M
 
Mask - A filter that consists of a URL or part of a URL.  Any Web page on your Web site or directory within your Web site that contains a mask entirely is considered to match the mask.  For example, a mask of "www.yourname.com/help" would be a match for the Web page located at "http://www.yourname.com/help/index.html".  Masks are used in your Web Site Information settings, within Exclusion URLs/masks (telling the siteLevel spider which URLs to avoid), and in your Slice Search Box Configuration, within URL Masks (specifying which URLs should be included in a given slice) and Anti-URL Masks (specifying which URLs should be excluded from the given slice).
 
META Description - A META tag that has a variable name of "description" and which typically contains in its content a description about the given HTML page.  An example of a META description is the following:
 
<META NAME = "description" CONTENT = "This document explains what a person should be doing to promote positive thinking.">
 
META Keywords - A META tag that has a variable name of "keywords" and which typically contains in its content a group of keywords related to the subject of the HTML page.  An example of the code for META keywords is the following:
 
<META NAME = "keywords" CONTENT = "motorcycles, off-road, Kawasaki, trails">
 
META Tag - A part of the head of a Web page (between <HEAD> and </HEAD>) which follow the format of <META NAME = "variable name" CONTENT = "information pertaining to variable">.
 
Modified Date - The last date on which a file was modified and saved.  At your discretion, the modified dates of the search results appearing in your account's search result pages can be displayed.
 
 
N
 
Numbers (Digits) - The setting that allows you to toggle whether or not numbers (ex. 123456) are indexed (and are thus searchable) for your account.
 
 
O
 
 
P
 
Page - A file containing HTML code that can be viewed with a Web browser.
(Same as
Web Page and HTML Page)
 
Page Limit - The maximum number of pages that will be included (indexed and searchable) in a given siteLevel account.
 
Password Authentication - The that allows the siteLevel spider to crawl a password protected area of your Web site.  All that is required for this is to enter a valid username and password for the given protected area in the Password Authentication form.
 
Phrase - A group of keywords queried on a search engine.
 
Pixel - The smallest unit of a graphic.  A standard ad banner for example, is 468 pixels wide and 60 pixels tall.
 
Primary URL - The setting that tells the siteLevel spider where to being in spidering your Web site.  It is preferable to have most, if not all, of the other pages within the Web site referenced (hyperlinked) from this URL.
 
 
Q
 
Queries With No Results Report - A report detailing the queries that have been performed on an account for which no results were available.  Also detailed is the number of times the query has been performed in the given time period.  This report is available within an account's usage reports area.
 
Query - A request for relevant search results submitted to a search engine which consists of a keyword or phrase.
(Same as
Search Query)
 
 
R
 
Ranking - The order in which search results appear on a search results page.  The determining factor in this order is each search results' relevancy relative to the other results.
 
Re-crawl - To send a spider to update the searchable index for a given account.  This needs to be executed when pages within the given Web site has changed.  Search results will not reflect changes in a Web site's pages till after the account has been re-crawled (after the changed have been made).
(Same as
Re-Index)
 
Re-index - To send a spider to update the searchable index for a given account.  This needs to be executed when the content of the given Web site has changed.  Search results will not reflect changes in a Web site's content till after the account has been re-indexed (after the changed have been made).
(Same as
Re-Crawl).
 
Re-spider - To send a spider to update the searchable index for a given account.
 
Relevancy - The degree to which a search result matches a search query.  For example, if a search result had a 100% relevancy, that search result matches the query as much as is possible.  If a result had a relevancy of 0%, it would match the query as poorly as possible.
 
Relevancy Ranking - The way in which search results for a given query are ordered relative to one another.  Put another way, this is the definition of what is important in determining the relevancy of a given search result relative to another.  With your siteLevel account, you may weigh the page elements of title, META description, META keywords, and body to optimize the ordering of your search results.
 
Relevant - Matching a query.  For example, a page pertaining to the subject of movies (and containing the word "movies") would be relevant for a query for "movies".
 
Result - A link and corresponding text given for a Web page match returned for to a given query.
 
Robot - A program that visits a Web server (including Web pages, files, etc.) without direct human intervention.  A spider is a type of robot.
 
robots.txt - This is a text file may be placed within your Web site which gives various instructions to external robots (including spiders) visiting your Web site.
 
 
S
 
Search Box - The form appearing on one or more of your Web pages with which a visitor may perform a search query.
 
Search Box Counter - The statistic of how many search queries have been performed from your account's search box page within a given time period.
 
Search Box Hyperlink - A simple hyperlink that allows your visitors to go to a Web page (served by siteLevel) that contains your account's search box.
 
Search Box Page - A Web page hosted and served by siteLevel that contains a search box for your account.
 
Search Counter - A report available within the usage reports that details the number of search queries performed on a given account within a given time frame.
 
Search Engine - A system that responds to a given query with a list of search results relevant to that query.
 
Search Index - A searchable collection of data belonging to a given account gathered by a spider within a specified URL structure.  This data may be queried for keywords, at which time relevant search results will be returned.
(Same as
Index and Searchable Index)
 
Search Link Counter - The statistic of how many times visitors to your Web site have clicked on a link to your search box (on a page served by whatUseek siteLevel).
 
Search Query - A request for relevant results submitted to a search engine which consists of a keyword or phrase.
(Same as
Query)
 
Search Result - An item returned by a search engine that is determined to be relevant to a search querySearch results consist of hyperlinks and descriptive text.
 
Search Results Page - A Web page which contains the search results (links and related text) given for a particular query.
 
Searchable Index - A searchable collection of data belonging to a given account gathered by a spider within a specified URL structure.  This data may be queried for keywords, at which time relevant search results will be returned.
(Same as
Index and Search Index)
 
Secondary URL - A URL, other than the primary URL, which the siteLevel spider may collect data and look for subsequent pages on your Web site to visit.  The basic purpose of a secondary URL is to ensure that the Web pages of your Web site are all spidered.  It is required to specify a secondary URL(s) for your account if not all of the pages that you would like to be searchable are linked, directly or indirectly, off of your primary URL.  A secondary URL(s) is also required if not all of the Web pages that you would like to be searchable reside in either the root directory of your primary URL or subsequent directories.
 
Site Name - The given name to a Web site.  Typically, this is specified in some form in the <TITLE> tag of the front page of the given Web site.
(Same as
Web Site Name)
 
Slice - A section of a Web site on which a search query can be targeted.  With your siteLevel account, you may create slices of your Web site to be searchable that you can pick from a drop-down menu.
 
Slice Search Box - A search box that has an accompanying drop-down menu of the slices that have been configured for your account.
 
Spider - 1. noun A program run that goes through a specified URL structure, saves relevant data from which a searchable index can be created.  2. verb To collect data from a given Web site within a specified URL structure with the intent to create a searchable index.
 
Summary - This is the text that lies beneath a given search result link on your search results page.  You may specify whether the META description, text that matches the query, the very top of text data, or nothing but the title are displayed.  You may also specify the character length of the summary.  Also in the summary, you may choose (or choose not) to show the URL, the document size, and/or the modified date.
(Same as
Individual Result Summary/Abstract and Abstract)
 
Synonyms - A group of words that is to be considered equivalent to one another.  For example, if the words "jason," "jay," "jayson," and "jas" are classified as synonyms of one another, queries for any one of these words would all return the same search results.
 
 
T
 
Text That Matches Query - Text within a Web page's <BODY> tags that matches a given query.  This is one of the options for the text to be shown in your individual result summary/abstract.
 
Title - The name of a Web page which appears at the very top of a browser window.  This consists of the text the lies within the page's <TITLE> tag.  The following is an example of a title in its HTML form: <TITLE>This is my Home Page</TITLE>.
 
 
U
 
URL - Acronym for Universal Resource Locator.  A statement that specifies a transmission protocol and an Internet identifying number, typically used for going from one Web site to another on the World Wide Web.
 
Usage Reports - Statistics about visitor interaction with the search box(es) your account.  The types of reports available include keyword frequency, search box counter, and visitor statistics.
 
 
V
 
Very Top Of Text Data - The top of the text a Web page's <BODY> tags.  This is one of the options for the text to be shown in your individual result summary/abstract.
 
Visitor - A person viewing your Web page with a Web browser.
 
 
W
 
Web Browser - A program that displays Web pages.  Examples include Microsoft Internet Explorer and Netscape Navigator.
(Same as
Browser)
 
Web Page - A file containing HTML code that can be viewed with a Web browser.
(Same as
Page and HTML Page)
 
Web Site - A collection of Web pages.
 
Web Site Name - The given name to a Web site.  Typically, this is specified in some form in the <TITLE> tag of the front page of the given Web site.
(Same as
Site Name)
 
Word Endings - Standard word endings that connote tense, plurality, etc.  Examples include the following: -s, -es, -ing, -ed.  You may specify whether or not your account will recognize word endings.
 
Word Exclusion List - A list of words that you may specify to be ignored in your searchable index.  For example, if you entered the word "John" into your word exclusions list, a query for "John" would not return any search results, even if there were relevant matches.
 
 
X
 
 
Y
 
 
Z
 

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